Flagship Store, London
Alexander McQueen’s flagship store presented the challenge of creating a unique retail environment within a Grade II Listed building. A full height glass box slices through the front facade, adding drama to the shop front display. Further in, a steel framework runs like a backbone through the shop. Interchangeable and moveable frames allow the shop to reinvent itself with each season responding to the designer’s reputation for producing varied and dramatic collections.
Finalist FX Award 2000